What Is S.w.o.t Analysis?
In the world of digital marketing, we use an analysis technique that includes examining the strengths, weaknesses, opportunities, and threats (SWOT) of a business to determine its marketing capabilities.
1. SWOT analysis
is a process where the management team identifies the interior and external factors that will affect the company's future performance.
2. STRENGTHS
Identify skills and capabilities that you have. 2. What can you do particularly well, relative to rivals? 3. What resources do you have? 4. Is your brand or reputation strong?
3. WEAKNESSES
What do rivals do better than you? 2. What do you do poorly? 3. What generates the most customer dissatisfaction and complaints? 4. What processes and activities can you improve?
4. OPPORTUNITIES
Where can you apply your strengths? 2. How are your customers and their needs changing? 3. How is technology changing your business? 4.Are there new ways of producing your products? 5.Are your rivals' customers dissatisfied?
