Instagram Marketing Dont's

Fail to identify your target 
You aren't going to influence everybody, so use demographics to identify the persona you are building your marketing campaign to attract. 

Fail to create strategy 
You have to know what you want to accomplish with your marketing efforts. If you don't, you'll never know when you've succeeded, or failed, or when you need to revamp. This is where goal-setting comes into play. 

Post content just to post content 
Posts are to build community while showing your brand as a viable part of that community. Posts provide information useful to the community while also showcasing who you are and what you do. 

Spam your audience 
Social media is not an advertising channel. Instead, engage in conversation 

Fail to engage 
This is not just a banner space, it's about actively engaging with your community 

Fail to use tracking analytics 
There's virtually no point in using social media unless you seek actionable insights.