07 Key Steps To Improving Your Web Design.

Using a lot of incongruent colours is a typical beginner web design mistake. 
If you're struggling to get your colour combinations to look good, pick a primary and secondary colour and leave it there. And if you're unsure how to choose colours that work well together, then use a tool like coolors.co to generate your pallet for you. 
There are a thousand colour pallet generators available that mathematically pair colours that will look good together

The colour theme we're referring to here is light or dark. 
Each theme carries some connotations, so it's crucial to pick the right one for your website. 
For example, websites like frame.io have taken a dark theme. This fits with their brand identity because they're in the film industry and have made their site feel like a cinema

Consistency and alignment are subtle but significant forces in web design. 
One of the best ways to ensure that everything on your site is aligned correctly is to overlay your design with a 12-column grid. 
Make sure you add a bit of margin on each side of the page.

Where possible, try to standardise the sections that get reused across your vvebsite. 
These include but are not limited to; navigation, footer, heroes, authoritative content, videos, and contact forms. 
Consistency across a website looks tidy and makes for an excellent user experience. Visitors will notice when components and sections don't follow a consistent pattern.

Please don't default to using Montserrat. It's not the worst typography globally, but it's everywhere, especially on lower-budget websites. 
Distance yourself from the rest of the pack by finding stylish typography that matches your brand and theme. 
We enjoy the fonts offered by Apito Foundry. In most cases, you can access the fonts for free or under a pay-what-you-want model.

Alegria is a design style that A LA-based design firm called Buck created in 2017 specifically for Facebook. It's commonly referred to as the "corporate art style". 
This art style features flat, vector-based, 2-dimensicnal illustrations of disproportionate people performing overly happy activities. From 2017 to 2020, it was everywhere

Avoid f-ee stock images where possible. Generic, happy-looking people performing meaningless tasks are the web design equivalent of white noise. It's easy enough to think that viewers will resonate with the happy mood of the people in the stock imagery, but it rarely achieves this result. 
High-quality images usually cost money, but finding some hidden gems on Unsplash or Pexels for free is possible.